Top 7 Actionable On Page SEO Techniques in 2020
In this blog, I’m going to talk about eight powerful on-page SEO techniques. These are the same techniques that many used to rank in Google for competitive keywords. Back in 2008 needless to say. On-page SEO was a lot of different back then in those days, keyword stuffing was all the rage. I mean people would actually argue on forums about what the best keyword density was if my page has 879 words and my keyword appears 17 times. That’s the keyword density of 1.9% perfect.
Today thanks to Google updates like the hummingbird and rank brain. On-page SEO is much more complex but one thing that hasn’t changed is that there are a right and a wrong way to optimize your content. And in this blog, you’ll learn the right way so without further ado let’s dive right in with technique.
Here are the 8 Actionable On Page SEO Techniques to Rank on Page #1 in 2020
Number one on page seo technique is to use super short URLs. So, I recently teamed up with a handful of SEO software companies to conduct the largest ranking factor study ever in total. We analyzed 1 million Google search results and we discovered that short URLs tend to rank better than long URLs.
Fortunately, it’s super easy to use short URLs on your site. Whenever you publish a new page make the URL short and sweet. For example, in my guide about keyword research, my URL is simply backlinko.com forward slash keyword research.
Speaking of URLs our next technique is to include your target keyword in your URL. Again this is really simple and easy but it can make a difference in your ranking. When you’re creating your URLs just make sure to include your target keyword in that URL.
For example, in this post, I’m targeting the keyword SEO tools so I made the URL short and it also included my target keyword in the URL.
The next on page seo technique is to use LSI keywords. LSI keywords are words and phrases that search engines use to understand what your content is all about. For example, let’s say that you’re writing an article about Simpson. how weird would it be if your content didn’t include terms like Homer Springfield and Mr. Bern in the SEO world? These closely related terms are called LSI keywords.
And when you include these LSI keywords in your article it helps Google understand your content topic. So how do you know which LSI keywords to use? A simple strategy that I use is to search for your target keyword in Google then scroll to the bottom where Google shows you the searches related to section the terms in bold here usually make great LSI keywords to sprinkle into your content.
Our next tip is to publish long content. Remember that ranking factor study that I mentioned earlier. Well, we found something very interesting in that study, something that goes against conventional wisdom in the SEO and content marketing world and that discovery was that longer content tends to outrank shorter content.
In fact, we found the average result on Google’s first page was 1890 words. So why does longer content work better for one longer content tends to contain more of those LSI keywords that we talked about earlier when you write long in-depth content you naturally include more LSI keywords.
This makes Google happy also Google may have an inherent preference for longer content. Remember Google wants to show its user the best result for a given keyword and if your page provides someone with a comprehensive answer to what that person is looking for Google will want to rank you high up on the first page.
In fact, my highest ranking content also tends to be my longest content for example this post about SEO technique is a whopping 4,000 words. And that’s one of the reasons that it ranks in the top three for the keyword SEO techniques.
#4. Optimizing Your Title Tag
On page seo Technique number four which is optimizing your title tag for click-through rate. Now you probably already know that you should include your target keyword in your title that’s on-page SEO 101. But what you may not know is that you should also optimize your title tag for click-through rate.
Why? Because it’s a huge Google ranking factor right now in fact a Google engineer recently gave a presentation where he confirmed that they used CTR as a ranking factor.
In other words, if people search for a keyword and click on your result it sends a strong message to Google that you’re a great result for that search and they’ll likely give you a rankings boost. So how can you optimize your title tag for CTR?
Here are two quick tips that work great. First, include numbers in your title. There’s a reason that your local magazine rack flashes numbers on every single cover and that’s because numbers grab attention.
In fact, a study by the conductor found that headlines with numbers get 36% more clicks than headlines without a number. Another simple way to boost your CTR is to add brackets and parentheses to your title.
When HubSpot recently analyzed three million headlines they discovered that brackets and parentheses boosted CTR by an average of 38 percent. So let’s say you had a title that originally looks like this. By changing your title tag to this you can significantly boost your pages click through rate.
This simple tactic works so well that I tend to use brackets or parentheses in almost every single title.
#5. Using External Links
On page SEO Technique number five is to use external links. The guys that reboot online recently ran an interesting SEO study. They made up a new keyword that had zero search results in Google then they created ten different websites that were optimized around that fake keyword.
Five of the websites linked out to other websites and five of their websites had no external links. What do you think happened? The five sites that contained external links outranked a hundred percent of the sites without external links.
So it’s clear that Google uses external links as an on-page ranking factor. The question is how can you use them on your site. It’s simple to include two to five about links to authority resources in every single article.
For example, a backlink I generously link out to resources that help my readers out and these external links make a small but significant difference in my rankings now that we’ve tackled external links it’s time for me to show you how to use internal links this one is insanely easy.
Whenever you publish a new piece of content make sure to link back to two to five older pages on your site but not just any older pages that you want to rank higher now this may sound like common sense.
But I’m always surprised at the number of people that add fifteen external links to random pages on their site. Sure any internal links are better than none at all but if you want to get the maximum benefit from the internal links you need to use them strategically. Which means only using two to five per page and linking only to pages that need a boost.
#6. Optimize Site Load Speed
Our sixth on page seo tip is to maximize site speed. Site speed is one of the few ranking factors that Google has publicly confirmed and for my own testing I’ve found that a faster site gives you a slight edge so how can you make your site load faster.
First, invest in premium hosting. When it comes to your web host you get what you pay for back in the day. I’d use cheap $5 a month hosting plans and needless to say, my site loaded slower than molasses today I use. Premium hosts like web synthesis in the liquid web they’re not cheap but the boost and speed that these high-end hosts provide make it well worth the investment.
The second way to improve your site speed is to use a CDN. CDN delivers your site’s content closer to where your user lives which makes your site load much faster.
#7. Include Multimedia To Your Content
Our last on page seo technique is to include multimedia in your content. If you read my stuff at backlinks you’ll notice that it uses a ton of screenshots, videos and charts in my content. All of this multimedia makes my content more valuable to my reader and make no mistake user experience is something that Google directly measures.
For example, if your page has a high bounce rate and a low time on site Google will drop your ranking on the other hand if people stick to your content like super glue they’ll want to show your content to more people and in my experience using lots of multimedia helps people stay on your site longer.