Top 5 SEO mistakes that will kill your traffic! (Neil Patel)
No matter how good you are at marketing, you’re not gonna get traffic from Google unless you stop doing this. Hey everyone, I’m Neil Patel, and today I’m gonna share five SEO mistakes that are gonna kill your traffic.
And here are the top 5 SEO mistakes that are gonna kill your traffic.
1.Putting dates in your URL
The first mistake everyone makes is putting dates in your URL. I used to do this a lot with my site neilpatel.com. That was a huge mistake. My URL structure used to beneilpatel.com, slash year, slash month, slash title of my blog post. The moment when I took off the all dates from my URL, guess what happened to the search traffic of my website? Well, within just 30 days, it increased by 58%. And I’m not talking about, I took my search higher from 1000 visitors to 1580 visitors.
I’m talking about, I had hundreds and thousands of visitors from Google already each month with dates in my URL. But the moment I removed ’em, I saw an additional 58% increase in my search traffic. So, whatever URL structure you might have on your site, just make sure you don’t add any dates.
The reason being is when you have a date in your URL Google thinks of your site as being relevant to that date. So, you write a blog post, they’re like oh, this blog post must be on, related to January 12th, 2025 or whatever the date is today. So, if you want your content to continually rank, you know that evergreen content, you can’t be putting dates in your URL.
2. Thinking your site as a silo
The second mistake that you’re making is you are thinking of your site as a silo. It doesn’t matter how many different sections you have categories, it’s still one site. It’s on one domain name. For example, my blog is about marketing. So, when I create content, I link to all the other marketing posts that are relevant to the post that I just released.
And you should consider thinking of your web site as one big site, versus different silos. So whenever you write content for your blog site, make sure to link to other content that is relevant. That way, all of your pages are gonna be interconnected and they’re gonna rank higher.
3. Thinking of SEO as just SEO
The third mistake that every amateur SEOs makes is they’re thinking of SEO as just SEO. It’s not just about on-page code. It’s not just about building links. It’s not even just about getting a lot of social media shares. It’s about building a brand. Eric Schmidt, the ex-Google CEO once said, “brands are the solution”.
What he’s talking about is, when you’re trying to figure out what sites to rank higher than others, he decided, as well as a ton of other people in Google, that if you have a brand of yours own, you should rank higher in the search result. Why is that? Well you must’ve heard of this thing called fake news. It’s a great way to combat that. It’s not just Facebook, who’s concerned about fake news. It’s also Google, it’s also Linkedin.
It’s also Twitter. It’s all of the major platforms out there. So, building a brand does wonders for you especially when it comes to SEO. You can do things like collecting emails to get people to keep coming back to your site. You can use tools like HelloBar to do that for free. You can use tools like subscribers.com to do push notifications.
So when people come to your website within one click, they can subscribe. Getting all those people to keep coming back, it’ll help reinforce your brand to them. That’ll help you climb in the rankings in the long run.
4. Just Writing Content
The fourth mistake is just writing content. I know you’re thinking right now, oh Neil, the content’s always king. How’s that a mistake? No, writing content isn’t a mistake. It’s writing content and then not updating it, and that’s what most people do. They just write bags of content, and they write more new bags of content. Then after that, they write more new bags content, and guess what they do after that?
They write more new content. So, if you update your content, Google’s gonna be like, oh wow, it’s fresh. It’s hip, it’s new, it’s still relevant. Let’s rank it higher. With over a billion blogs out there on the web, Google likes to pick all the brand new, updated content versus old, outdated content. This doesn’t mean you have to rewrite the whole article.
It could just be a paragraph or two, a few lines. It could just be reviewing the old article, making sure it’s up-to-date and you make no modifications because it’s still good to go.
5. Not thinking about the user
And the last mistake they make is not thinking about the user. Google looks at something called user metrics. Whether it’s the browser they are using, whether it’s the toolbar they are using, Google wants to make sure people always have an amazing experience.
Google uses all the platforms to track how when people come to your website and how they perceive it. And they can’t talk to’em by surveying anything like that, but what they can see is, hey did someone performs a Google search, click on the listing, land on your site and just within a second, are they clicking the Back button to escape?
Cause if they are, it tells Google, your website, that webpage isn’t relevant. So, by putting the user first, instead of putting raw SEO first, it’ll help you climb to the top.
Now, if you’re struggling with your site and not getting the search traffic that you deserve, check out my ad agency, Rankfish Digital.